Event: KICK OFF Volume 2 - AI as a game changer for SMEs
Are you wondering how small and medium-sized enterprises (SMEs) can make targeted use of AI to remain competitive without getting bogged down in technical details or hype? At "KICK OFF - AI as a game changer for SMEs" on November 12, 2025, we will show you how artificial intelligence is already being used safely and profitably today.
The keynote speech by Dr. Simon Kroll will show how SMEs can get started with AI in a practical and strategic way. The focus is on real added value instead of hype.
Some of our success factors, which we will discuss in more detail, are
Think Big - Start Small - Fail Fast: start small, gain experience, expand solutions.
Process orientation: use AI specifically where processes benefit.
Human in the loop: Involve employees to ensure quality and acceptance.
Lighthouse projects: make early successes visible and increase motivation.
After a 15-minute impulse, participants will develop initial use case ideas live with the help of a FIDA tool using an example company from the audience. The target group are entrepreneurs, managers and employees of SMEs who want to understand how AI can create practical benefits - without blindly following every trend.
In short: it's about a realistic, process-oriented and human-centered introduction to AI with a clear strategy.
Date: 12.11.2025
Location: Bahnhofstraße 3A, 99867 Gotha
Participation fee: free of charge
About the event:
17.00 Arrival of the guests
17.30 to 18.30 AI workshop
Concluding get-together
Catering will be provided!
Registration
