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UI/UX-Design

Intuitive interfaces that inspire

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Webdesign

We design appealing, user-friendly websites that perfectly combine functionality and aesthetics.

App-Design

Intuitive and attractive app interfaces ensure an optimal user experience on all devices.

User Research

Wir analysieren das Verhalten und die Bedürfnisse Deiner Nutzer, um passgenaue Lösungen zu entwickeln.

Test-management

We use structured tests to ensure that the design and functions are error-free, reliable, and user-centered.

With a well-designed user experience, we make digital products understandable, intuitive, and efficient. A clearly structured user interface combined with a keen eye for user behavior increases usability and can thus lead to better results. We offer agile and iterative UX/UI design services and accompany digital projects from concept development to implementation. On request, we contribute interdisciplinary expertise in business consulting, branding, concept, design, development, and online marketing to develop digital solutions that are both functional and user-friendly.

UI/UX-Design

principles

Applications must be tangible.

Facts create clarity.

Customized design beats standardization.

Prototypes provide certainty.

Well-thought-out processes make all the difference.

UI/UX-Design-Services

What sets us apart: We don't just think about UX from the user's perspective—we always consider technical and economic requirements as well.

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UX-Strategy

We develop customized UX strategies that accompany the entire process from the initial idea to implementation. The focus is on user-oriented solutions that make digital applications intuitive, efficient, and sustainably successful.

UX-Research

With sound, data-driven research, we lay the foundation for effective design. Our analyses are based on user needs and behavior, thereby laying the groundwork for a compelling user experience.

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UX-Concepts

We combine structure and creativity to translate big ideas into intuitive, scalable, and effective user experiences. Well-thought-out concepts form the basis for every successful application.

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UI-Design

We design user interfaces that are not only modern and functional, but also evoke emotions and reflect your company's branding.

With well-thought-out concepts and a structured UX process, you can make the right decisions early on and save valuable project time, as ideas are tested before they go into development. This avoids unnecessary correction loops and significantly reduces costs—because mistakes that are discovered late are expensive. Clear requirements, user-centered planning, and iterative testing prevent misunderstandings and ensure efficient implementation. At the same time, intuitive operation increases convenience: users find their way around right from the start, training costs are reduced, frustration is avoided, and satisfaction increases. You also gain security because valid user needs and clearly formulated requirements minimize risks and enable a stable, reliable end product.

References & Know-How

deepfake
Use Case
Fraud in the public sector: How our image forensics software brings the truth to light

Digitalization speeds up administrative processes, but unfortunately also opens new doors for fraud. Forged documents, manipulated images or even deceptively genuine deepfakes pose enormous challenges for public administration and its processes.

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Use Case
DAISIE in use at LASV

How can data analytics software like DAISE be used in practice? We'll show you using our project with the LASV! Using the "Brandenburg Social Indicators" developed by the LASV, politicians and the specialist public are regularly and systematically informed about social structures and processes.

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Blog
Understanding UX/UI: Basics, Methods & Best Practices

Design often determines whether users remain loyal to a digital product or abandon it. UX/UI design encompasses far more than just visual design. The aim is to develop a product for a clearly defined target group that is functional, easy to use and clearly structured - and optimally supports the user in their various life situations.

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FAQ - What makes UI/UX-Design from FIDA special?

UX (user experience) deals with the entire user experience—from expectations to interaction to satisfaction. UI (user interface) focuses on visual design and interaction elements. Together, they ensure that digital products are not only beautiful, but also usable.

If you want users to find their way around right away, need less support, and work with your product for longer. Good design reduces abandonment rates, increases engagement, and improves conversions. UX/UI design is key to success, especially for new applications or redesigns.

Typical process:

  1. User research & analysis – We determine user needs and framework conditions

  2. Concept & structure – Information architecture, wireframes, and interaction design

  3. Visual design (UI) – Color schemes, typography, components

  4. Prototyping & testing – Testing and optimizing interactive prototypes

  5. Handover & implementation – Design system, specifications, and rollout

We work with proven tools such as Sketch, Figma, Adobe XD, Axure, and InVision. Methods such as usability testing, A/B testing, eye tracking, personas, and customer journeys are just as much a part of our repertoire as iterative development and prototyping.

Yes – existing applications can often be significantly improved through targeted UI/UX optimizations without having to completely redevelop them. We analyze existing systems, identify weak points, and work pragmatically on improvements.

That depends greatly on the scope, complexity, and number of iterations tested. For smaller applications, initial design versions are often possible within a few weeks. For larger projects with multiple rounds of testing and feedback, it can take several months.

Costs vary depending on the scope of the project, its complexity, and the amount of testing required. We would be happy to provide you with a customized quote based on your requirements—with a clear breakdown of services, timings, and deliverables.

Because we combine experience, methodology, and strategic thinking. We don't deliver “beautiful designs” as an end in themselves, but rather designs with a clear focus on users, the market, and business objectives. Our approach is agile, test-based, and designed to deliver sustainable results.

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