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Eine Frau im Fordergrund lächelt in die Kamera. Drei Männer befinden sich im Hintergund am Messestand.
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FIDA at the Mittelstand NXT of the BVMW Thuringia

On 03.03.2026, everything at the Messe Erfurt GmbH exhibition center was dedicated to the future of SMEs. FIDA was also represented on site - with Lisa Heß, Björn Marz, Stefan Meyer-Schwarz and Dr. Simon Kroll.

A special highlight was Dr. Simon Kroll's workshop. Under the title "Prompting Like a Pro", he showed how companies can already use artificial intelligence in a targeted manner to create real added value - in a practical, concrete and directly applicable way. We were delighted by the large turnout and the strong interest in this topic.

In addition to the workshop, the event offered many opportunities to exchange ideas with partners and industry colleagues.

A big thank you to the BVMW Thuringia for the organization and commitment behind this successful event.

About the Author

Paul Wettstein lenkt bei der FIDA die digitalen Marketingbereiche SEO, SEA und Social Ads in die richtige Spur. Als begeisterter Radsportler kombiniert er Ausdauer, Strategie und den Blick fürs Detail – Qualitäten, die ihn sowohl auf der Straße als auch in der digitalen Welt auszeichnen.

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