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Design often determines whether users remain loyal to a digital product or abandon it. UX/UI design encompasses far more than just visual design. The aim is to develop a product for a clearly defined target group that is functional, easy to use and clearly structured - and optimally supports the user in their various life situations.
Whether it's an app, website or complex software: if the design isn't right, users will stay away. In our guide, you'll learn the 8 golden rules for better UI/UX design - plus the clever 6-3-1 rule to help you tame complexity, create clear structures and keep your team on track.