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Design is much more than color, form and layout. Content is just as important, because the design and function of texts on the web have a significant influence on the user experience. Language is an equally important design element - it guides, directs, informs and ultimately decides whether people act or abandon a digital product.
In software development, UX design or marketing, we are often faced with a central question: "Who are we actually doing this for?" Of course, for our customers! But anyone who is satisfied with this answer will probably fail with their project!
Design often determines whether users remain loyal to a digital product or abandon it. UX/UI design encompasses far more than just visual design. The aim is to develop a product for a clearly defined target group that is functional, easy to use and clearly structured - and optimally supports the user in their various life situations.
Whether it's an app, website or complex software: if the design isn't right, users will stay away. In our guide, you'll learn the 8 golden rules for better UI/UX design - plus the clever 6-3-1 rule to help you tame complexity, create clear structures and keep your team on track.